Sydney, 1st February, 2016: Consumer advocate, Credit Savvy, has launched its new ‘Find Out What They Already Know’ campaign, created by creative agency Noble Brands.
The campaign urges Australians to understand and take charge of their credit reputation by checking their credit score for free at Credit Savvy.
“Credit providers can consider your credit history and score when making a decision about your loan or credit card application. Ultimately, knowledge is power, so this TVC encourages Australians to get on an even footing and find out what information is out there, and then use it to their advantage,” said Dirk Hofman, Managing Director of Credit Savvy.
“We feel that this campaign captures our brand’s commitment to empowering Australian consumers with the information and tools they need to make smart financial decisions,” said Mr Hofman.
The campaign will run across metro free-to-air TV, radio and digital media. The 30 second advertisement is supported by a 15 second execution.
Creative Agency: Noble Brands Worldwide
Creative Director: Monty Noble
Creative Team: Colin Sevitt & Andrew Baber
Account Management: Chris Pinnegar
Production Company: Eden Creative Media
Producer: Erin Murphy
D.O.P: Chris Herd
Editor/Motion Graphics: Kyle Spence
Music: Michael Burrows
Client: Credit Savvy
Managing Director: Dirk Hofman
Marketing Director: Tanna Halder
About Credit Savvy
Credit Savvy is a digital initiative that aims to help Australians make savvy financial decisions by understanding their credit status and how credit works. Credit Savvy provides consumers with free access to their credit score, credit file information, credit monitoring & a credit card marketplace.
For more information, please visit www.creditsavvy.com.au
Jo Balfour / Shuba Paheerathan
+61 405 542 018 / + 61 438 606 424
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